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Do You Fascinate?

Thursday, June 10th, 2010

fascinating spider
What type of selling technique do you use to sell spas? If you are a consumer, how do you negotiate for the best overall price?

Every day, intentionally or not, you’re using fascination triggers to persuade people at work and home. Whether you’re pitching a new client, or inviting a friend to lunch, or lulling a cranky toddler to sleep, you’re using triggers to elicit a certain response.

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How to Think of Great Ideas for Sales and Marketing

Tuesday, April 13th, 2010

business man in a homemade rocket on salt flats
What happens when you hit a creative wall? Or do you ever feel like you are tapped out of ideas, especially when it is crunch time? Some people are idea machines and then, there is the rest of us. We need a little nudge to get our brains moving toward the development of a great sales or marketing campaign, or a better way to approach a situation that is in dire need of something snappy or creative. When that time comes, how do you find inspiration? It can be different for everybody, but here are some things that work for me on a continual basis…

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Top 5 Tips for Buying a Hot Tub or Spa – Part Five: Quality and Price

Friday, March 19th, 2010

Quality Guarantee StampThis is the fifth and final post in the series “The Top 5 Tips for Buying a Hot Tub or Spa.”
This topic is easily the most debatable and misunderstood in the realm of the entire hot tub industry. Every spa dealer and every manufacturer is going to say that their brand stands much taller than their competition in quality and craftsmanship and is virtually superior in very possible way. That’s just the way it is; and honestly, don’t you want them to be excited about what they are selling? As for price, it can be very difficult to understand how much a spa should cost when you first begin your search. Pricing in the hot tub industry can be as elusive as the legendary Bigfoot or Chupacabra. While there is no magic bullet to find out how much a spa is worth, let’s take a closer look at some of the factors you may consider in finding your perfect spa.

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Top 5 Tips for Buying a Hot Tub or Spa – Part Four: Energy-Efficiency

Thursday, March 18th, 2010

Electric meter kilowatt hours
There are many important factors pertaining to a hot tub’s energy-efficiency such as heat retention, insulation, filtration, design, and engineering. Several years ago, spas cost a lot of money to run each month, especially in colder climates. Over time, hot tubs have become more energy efficient in their design, construction, and performance in order to comply with certain energy standards…

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Top 5 Tips for Buying a Hot Tub or Spa – Part Three: Filtration and Maintenance

Wednesday, March 17th, 2010

Hot tub cartridge filter, blue and white against black background.

Most portable hot tubs and spas use a cartridge-type filtration system to ensure clear, sparkling water. In cartridge filter systems, water is drawn in to the center of the filter, catching small particles and debris on the filter’s surface, then the water is pushed back out through the filter back into the spa. When shopping for a hot tub, an important question to ask is…

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