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fascinating spider

Do You Fascinate?

What type of selling technique do you use to sell spas? If you are a consumer, how do you negotiate for the best overall price?

Every day, intentionally or not, you’re using fascination triggers to persuade people at work and home. Whether you’re pitching a new client, or inviting a friend to lunch, or lulling a cranky toddler to sleep, you’re using triggers to elicit a certain response.

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How to Think of Great Ideas for Sales and Marketing

What happens when you hit a creative wall? Or do you ever feel like you are tapped out of ideas, especially when it is crunch time? Some people are idea machines and then, there is the rest of us. We need a little nudge to get our brains moving toward the development of a great sales or marketing campaign, or a better way to approach a situation that is in dire need of something snappy or creative. When that time comes, how do you find inspiration? It can be different for everybody, but here are some things that work for me on a continual basis…

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